Estate giving is passe, but mega-donors and politically motivated giving is in. These six trends are defining the nonprofit landscape in a major way.
Individuals Are Giving More
Giving USA, who publishes a yearly giving-by-the-numbers infographic says that more than ever before, (as compared to foundations, corporations, and estates). What's particularly interesting is that donations, on the whole, are smaller, meaning that rather than mega-donors. This type of giving grew by a whopping four percent, which might not seem like much, but in the world of philanthropy, that is huge.
Angry People Give
It doesn't matter the cause; if the last couple of years have taught the world of philanthropy anything, it is that anger motivates giving. is when someone is angry about a larger societal issue, like women's health, gun control, or immigration, and the person donates money to the cause because she or he feels like that's all they can do. Examples from 2017 and 2018 include a surge in donations to , or the increased giving to both after the 2016 presidential election. Rage giving is a , and philanthropic giving watchers expect this to continue.
Environmental Causes Grow
While most charitable donations still go to religious organizations, statistics from Giving USA suggest that there is an upswing in donations to environmental groups. Giving to groups that conserve or support the environment increased by 7.2 percent, which is the largest increase in giving to any type of organization. Spurred in part by 'rage giving,' the administration's promise to pull out of the Paris Climate Control agreement has encouraged many people to donate to environmental causes. include The Nature Conservancy, World Wildlife Fund, and the Natural Resources Defense Council.
Mega-Donors Sign Giving Pledge
The has had a huge impact on philanthropy, as it is an invitation for billionaires to give away most of their wealth to charity. To date, the pledge has 175 members, with 14 new members joining this past year. expect to see an increase in the list consistently over time. While there are not general statistics on where their money goes, many report that Super PACs are popular among the super-rich. Of the to the 2016 presidential elections, six were from the Giving Pledge.
The Refugee Crisis Drives Giving
Similar to rage giving, philanthropy watchers have noted that people are also responding to events like the Syrian Refugee Crisis. According to , the International Rescue Committee saw a 22 percent rise in giving this past year. The responds to the needs of refugees throughout the world. Closely related, are also reporting an increase in support both in terms of volunteers and donations.
Corporate Giving Rises
, a philanthropy trend-watcher, notes that corporations are starting to see philanthropy as key to their strategic business plans. As a result, corporate giving is on the rise. The big difference here is that while trends in individual giving tend to be towards causes that are in response to current events, corporations consistently invest in their communities. include education, health and social services, and community programs.
Trends on the Rise
Overall, people are giving more. The charitable donation landscape is seeing a surge of young, new, fresh philanthropic activists. Estate giving is decreasing whereas more money is being given by the average Joe. Grassroots organizations, particularly those that deal with current events issues, are on the rise and are likely to continue to climb with more calls to action by organizations that are going to want to continue to ride the wave.
